Bill Street (JRA) leads an outdoor discussion at the June Chesapeake Watershed Network Meeting. For more information on the June 27-28 CBI Kickoff meetings, Capacity Building
What is it?The Capacity Building Initiative (CBI) is a three year, comprehensive program that provides support through grants, one-on-one training, networking, and tailored technical assistance to increase operational and programmatic effectiveness of watershed organizations and Riverkeepers. The Capacity Building Initiative will be bolstered by the establishment of a new network of watershed organizations organized by the Funders Network. Outcomes of the program include: - Sustainable Watershed Organizations - Strong Watershed Network - Measurable Change for the Bay Watershed organizations play a vital role in the Chesapeake Bay restoration. Well established organizations have proven themselves leaders in increasing awareness on issues, advocating sound policies, procuring resources for restoration, and implementing restoration and protection programs. For more information... What's NewCAPACITY BUILDING INITIATIVE COMMUNICATIONS TRAININGOn July 17th, 40 participants in the Chesapeake Bay Funders Network Capacity Building Initiative attended a training to increase the effectiveness of their communications strategy and techniques. This is the second training in a series of trainings offered over three years targeting the specific organizational development needs of participating groups. The training was developed and facilitated by Eric Eckl, Water Words That Work, and was held at the Gari Melchers Studio in Fredericksburg, VA. It provided in-depth review of communications strategies, best practices, and new and old tactics via presentations and highly interactive group exercises. Links to the presentations and workshop materials are included below. The Spitfire Smart Chart - www.smartchart.org - a planning matrix for developing strategic communications campaigns. Water Words That Work, Eric Eckl - an introduction to the art and science of persuasive messages; what works, what doesn't, and why; and how you can incorporate this information into your communciations. To link to the online presentation, click here. Mixing Media and Measuring Results - presentation and speaker panel on common methods for delivering campaign messages and review how to budget activities and measure the results. Speakers - Bobbi Russell, Green Media Toolshed; Jason Zanon, Democracy In Action; Fred Vallayes, Google. To access a PDF summary of the presentation, click here. Previous CAPACITY BUILDING INITIATIVE TRAININGsFor information on the Capacity Building Initiative Kickoff Proceedings and Program Evaluation Training, click here. Funding Partners
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